Eudon Choi for River Island

River Island Korean Designer Eudon Choi

London Fashion Week may be coming to an end but Korean fashion is still the hot topic on everyone’s lips! Hot on the tail of the very successful and fabulous RiRi collection, UK high street favourite River Island are about to launch their 16-piece Design Forum collection featuring Eudon Choi. This collaboration was first announced in July and since then has been much anticipated by the fashion world. South Korean born and London based Eudon Choi was named ‘one to watch’ by British Vogue in 2012 and has some very impressive celebrity fans such as Rita Ora and Jessie J. A regular at London Fashion Week, Eudon Choi displays his skill for perfectly structured and tailored pieces with great attention to detail, creating masterful flawless pieces again and again.

This special 16 piece collection for River Island has been said to incorporate Eudon’s high level of precision and luxe fabrics with wearable designs and the teasers already had many fashionistas salivating. Said to feature buttery soft leathers, clean streamlined pieces and biker detailing alongside a carefully put together colour palette, it already sounds luxurious and perfect for a strong and sophisticated Autumn.

Eudon Choi River Island 2013

The collection has been revealed online today along with a very seductive YouTube video. Check out all the sexy leather and fabulous accessories! The pieces will be on sale in selected stores and online on 23rd September 2013, and prices range from £30 to £250.

Pick up a copy of October’s Elle Magazine for a 25% off River Island discount card to spend in-store or online! Elle also reveals two pieces from the collection costing £250. Check out the amazing Silver parka with some seriously fabulous collar action. It is said this series was inspired by Peter Lindbergh’s iconic editorial ‘Wild at Heart’ which was during the height of the Supermodel reign in the 1990s, featuring model legends such as Cindy Crawford, Linda Evangelista, Claudia Schiffer, Naomi Campbell and Helena Christensen. We are expecting some fabulously edgy pieces! This is Eudon’s first venture into the UK high-street and it’s exciting to see Eudon making catwalk  tailoring and luxe leather slightly more affordable, so here’s your chance to grab a bit of fashion history in the making!


To celebrate the current popularity of Korean fashion designers, the Korean Cultural Centre UK also has a very special exhibition this week. After a very magnificent opening night featuring three towering supermodels who flew over especially from South Korea, Choi So-ra, Jeong Ji-young and Kim Tae-youn, the happening UK based Korean designers of the moment, Eudon Choi and J. JS Lee will have their collections on display at the centre located by Trafalgar Square. Make sure you check out these designer’s pieces whilst you can as they’ll no doubt become massive names in the fashion world!

Setting up the KCC for Fashion Korea reception

Collections will also be open to public during Monday, 16th~Thursday, 19th September 2013. For more information click here.


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